2015 Study of the Barbecue Industry Reports High Consumer Interest in Purchasing New Grills and Exploring New BBQ Techniques in 2016Posted By: Richard Wachtel
Published: December 4, 2015
Follow Grilling With Rich:
More than a third (37%) of U.S. adults surveyed plan to purchase a new grill or smoker in 2016, while nearly a third (30%) of current owners plan to grill with greater frequency. Owners also plan to up their barbecuing proficiency with the purchase of a variety of specialized accessories, including pizza stones and broiling baskets. In addition, more than a third (35%) of consumers with outdoor kitchens plan to upgrade their space in the next three years.
“Our national pastime for gathering around the grill is not only strong but also showing all indications that the passion will increase in the months and years ahead,” said Jack Goldman, president and CEO, HPBA. “We think this trend owes a lot to a relatively healthy economy as well as peoples’ continued passion for culinary adventure and bringing out the flavor of their food. We are optimistic about the state and future of our industry.”
To capture consumer trends around grilling and barbecuing, HPBA biennially conducts the Barbecue Lifestyle, Usage & Attitude Study*.
This study was conducted online via Rockbridge Associates Inc. in July and August 2015. Rockbridge conducted a 20-minute online survey with 1,145 grillers in the United States who were at least 18 and the primary griller or shared grilling responsibilities. The margin of sampling error for aggregate results is +/- 3 percentage points.
Grill Usage: From Holidays to Year-Round
The majority of grill owners (61%) enjoy using their grill or smoker year-round. 43% cook at least once a month in the winter months. 30% plan to grill more next year than they did this year. Grill owners fire it up for the holidays. Among grill owners, the most popular grilling days of the year are:
- Fourth of July (76%)
- Labor Day (62%)
- Memorial Day (62%)
- Father’s Day (49%)
- Mother’s Day (34%)
- Super Bowl (28%)
- Thanksgiving (14%)
- Easter (16%)
- New Year’s Day (9%)
Popular Barbecue and Grilling Units:
- 75% of U.S. adults own a grill or smoker. Of these owners, 45% plan to purchase a new one in the next year. 37% of all U.S. adults plan to purchase a new grill or smoker next year.
- 62% of households that own a grill own a gas grill, followed by charcoal (53%) and electric (12%).
- Wood pellet grill ownership appears to be on the rise: Although their current share of the market is 2%, 7% of the prospective buyers plan to purchase one in the coming year.
- 56% of grills were purchased as replacements, while 29% were first time purchases.
You Might Like These Other BBQ & Grilling Articles