BBQ and Grilling Newsbite: Williams-Sonoma taps ‘Winningest Woman in Barbecue’ Melissa Cookston to Create American Regional BBQ Sauce and Rub for MemphisPosted By: Richard Wachtel
Published: June 29, 2017
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MEMPHIS, TENN., June 27, 2017 – Williams-Sonoma tapped celebrity chef and “Winningest Woman in Barbecue” Melissa Cookston to create the new Memphis Style BBQ Sauce and Rub for its American Regional BBQ collection. The Williams-Sonoma American Regional BBQ Sauce, Memphis Style, sells for $12.95 for a 17.5-ounce container, and the Williams-Sonoma American Regional BBQ Rub, Memphis Style, sells for $10.95 for a 3-ounce container at williams-sonoma.com. For a limited time, shoppers can buy the two products together from williams-sonoma.com and get 20% off plus free fast shipping by using code MIXNMATCH.
“We are excited and honored to represent Memphis for Williams-Sonoma,” Cookston said. “People come to Memphis from all over the world to try our barbecue, and now they can bring that flavor home for their own outdoor cooking.”
Cookston, 7-time barbecue World Champion and owner of Memphis Barbecue Company restaurants in Horn Lake, Mississippi; Dunwoody, Georgia; and Fayetteville, North Carolina, created the Memphis BBQ Sauce and Memphis BBQ Rub based on recipes handed down from her grandmother in the Mississippi Delta. The zesty BBQ Rub gets its spicy kick from red chilies, paprika and two kinds of pepper. Garlic, cumin and cane sugar add a rich sweetness and savory depth. The smoky-sweet BBQ Sauce takes its vibrant character from a trio of tomato puree, molasses and tangy yellow mustard, graced by a pinch of the BBQ Rub.
“People all over the country are really getting into cooking outside these days,” Cookston said, “so this is a great opportunity to show everyone that Memphis barbecue is the best barbecue!”
About Melissa Cookston:
Melissa Cookston was born and raised in the Mississippi Delta and is a trailblazing female food entrepreneur smoking the competition.
Cookston is a 7-time world barbecue champion; owner of restaurants Steak by Melissa, a successful steak house in Southaven, Mississippi and Memphis BBQ Company, a successful barbecue restaurant with locations in Horn Lake, Mississippi, Fayetteville, North Carolina, and Dunwoody, Georgia; an author of two cookbooks, “Smokin in the Boy’s Room” and “Smokin’ Hot in the South;” and a celebrated southern Delta chef.
Recognized nationally from many appearances on national news and talks shows as well as cooking shows and Food Network, Cookston served as a judge on season 4 of Destination America’s “BBQ Pitmasters,” and was named one of America’s most influential BBQ Pitmasters and personalities by Fox News in 2015. Cookston is a Smithfield Brand Ambassador and is a frequent contributor to Smithfield communications and marketing efforts.
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